Lauds
Where Elegance Meets Everyday
Who we are?
Lauds is an esteemed American brand with a heritage dating back to 1966. Dedicated to crafting high-quality, fashion-forward jewelry, it aims to empower young individuals with sophisticated and meticulously designed pieces.
Founder
In 1966, Raymond Tirdea founded a distinguished silversmith workshop in his hometown of Kansas City, MO, devoted to the meticulous craftsmanship of fine sterling silver jewelry. As a World War II veteran, he approached his work with unwavering discipline and precision, embodying a deep respect for his craft. His extraordinary skill and keen eye for detail soon earned him the admiration of the local community. Guided by the belief that every piece of jewelry should tell a story, he sought to create designs that resonated with profound meaning, enriching the lives of those who wore them.
our team
Lauds is now run by three dedicated jewelry enthusiasts, including Kyle Tirdea, grandson of founder Raymond Tirdea. Our journey began in 2012 at the University of Kansas, where, despite studying different fields, we formed a lasting friendship built on a shared insistence on doing things right. Now based in New York, we apply that same rigor to our work, ensuring that every piece of jewelry reflects the same level of precision and care we once demanded of ourselves in our studies. Our focus remains on creating pieces of exceptional quality, crafted with the attention they deserve.
Meet Our Designer
Our product manager, Satomi Tamatsu, holds a master’s degree in jewelry design and brings over 15 years of expertise in crafting exquisite pieces. With a refined artistic sensibility and a profound understanding of craftsmanship, she ensures that every creation embodies the essence of a true masterpiece.
Our Resource
Our direct sourcing of all kinds of gemstones enables us to maintain exceptional quality while offering unparalleled value. Coupled with our privately owned metalworking studio, where we meticulously refine and shape precious metals, we seamlessly integrate artistry with precision. This complete control over sourcing and production allows us to deliver extraordinary jewelry at an unbeatable price, ensuring that luxury remains both accessible and uncompromising in quality.
Extensive Collection & Unparalleled Variety
we curate an extensive selection of fine jewelry, ensuring that every individual finds a piece that resonates with their style and preferences. Our collection spans across a diverse range of materials and designs, featuring pure metal jewelry, timeless pearls, brilliant diamonds, and vivid colored gemstones. We also specialize in rare metal jewelry, incorporating palladium, titanium, niobium, rhodium, and other distinctive elements, catering to those who seek something truly unique.
While our primary focus is on women’s jewelry, we also offer an elegant selection for men, ensuring that sophistication and craftsmanship know no boundaries. From everyday essentials to statement masterpieces, our collection embraces all styles and price points, making luxury accessible to everyone.
Motto
"Every Detail Matters" is more than just a statement—it is our unwavering commitment to excellence. While exceptional design is the foundation of fine jewelry, true customer satisfaction extends far beyond aesthetics. From the impeccable quality of our craftsmanship to the precision of our packaging, the reliability of our shipping, and the attentiveness of our pre- and post-sales service, every aspect is meticulously refined. At Lauds, we believe that perfection lies in the details, ensuring an experience as exceptional as the jewelry itself.
Missing
Our missing is to create jewelry that is not only visually stunning but also meaningful and enduring. We believe that true excellence goes beyond design—it’s about delivering outstanding quality and ensuring every customer feels valued and appreciated. From the artistry behind each piece to the care in every interaction, we aim to bring joy, confidence, and an exceptional experience to all who choose Lauds.
Vision
We aspire to make luxury accessible by offering exceptional alternatives to traditional diamonds. Through Moissanite and lab-grown diamonds, we provide stunning, ethically sourced, and budget-friendly options without compromising on brilliance or craftsmanship. Our goal is to ensure that everyone can enjoy the beauty and elegance of fine jewelry, redefining what it means to own a diamond.